![]() When we decided to launch our premium subscription product, now known as Super Duolingo, we didn’t charge for learning content - we only charged to remove ads. The typical way to monetize a product involves some kind of paywall, which can degrade the experience for free users. We built a business without charging for content. But learners can still check the Incubator to see what courses are in development (and be patient, a course takes at least 9 months to launch-usually longer)! This was also the reason we could offer courses for less commonly taught languages, like Hawaiian and Guarani, and out-of-the-box constructed languages, like Klingon! Duolingo has grown so much over the last decade (we now offer more than 100 courses!), so today all our course creation happens in-house. By recruiting groups of smart, motivated volunteers to help us build courses for languages they’re passionate about, we were able to jumpstart our course offerings and build a global community of learners. It’s not easy to develop an entire language course from scratch! Not long after launching our app, we released the Duolingo Incubator, a platform that allowed people all over the world to help create a new language course. The Duolingo Incubator allowed us to scale up our course offerings quickly and efficiently. ![]() Turns out, our bet on mobile technology paid off: within a year of launch, about 80% of our learners were using Duolingo on their phones! ![]() We saw people obsessed with scrolling social media or playing addictive mobile games, and we figured we could make all that time on your phones more productive, but still fun! We created gamified mini-lessons that anyone could do on a lunch break, when they wake up, between meetings, while waiting in a long line… anytime a learner could spare a few minutes, Duolingo was ready with a lesson. When we launched our product in 2012, we quickly realized that smartphone technology could help us follow through on our mission to give everyone access to high-quality education. Here are just a few of the most exciting educational and technological advancements we’ve made in the last 10 years! Our team is made up of some of the smartest minds in education and technology, and together, we have revolutionized many aspects of online learning. Since our launch 10 years ago, we’ve continued to test and evaluate our teaching and assessment methods to ensure our courses are free, fun, and effective-highlighted by a recent study showing how learning French or Spanish on Duolingo leads to comparable outcomes as learning at a U.S. And while we started with language learning, Duolingo has become so much more than that: we’ve developed an on-demand English proficiency test, we’ve produced award-winning podcasts, we’ve launched Duolingo ABC to help kids learn to read, and we’ve done all of this by creating content that’s both entertaining and effective. Duolingo was built with a singular goal: to bring high-quality education to everyone on the planet by harnessing the power of technology.
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